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Do Customers Object to Sales Reps Taking Notes During Calls?

Do Customers Object to Sales Reps Taking Notes During Calls?

One of the most common concerns sales representatives express is whether taking notes during a sales call will offend customers. Thus, many sales reps hesitate, believing that recording customer comments in real time might make the interaction feel overly formal or intrusive. As a result, they opt to document key takeaways after the call - sometimes immediately, but often delaying by hours or even days. This reluctance is frequently justified with the claim, "Customers don’t like it when I take notes." But is this a valid concern, or simply an excuse?

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